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Palestra - Beatriz Guarezi
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Palestra - Beatriz Guarezi

Confira! Beatriz Guarezi, head de Branding e criadora da newsletter "Bits to Brands", destacou-se no CUPOLA Summit 2023 com a palestra "Love Brands: do que são feitas as marcas que amamos"

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Love Brands: do que são feitas as marcas que amamos

Beatriz Guarezi, head de Branding e criadora da newsletter "Bits to Brands", destacou-se no CUPOLA Summit 2023 com a palestra "Love Brands: do que são feitas as marcas que amamos". A apresentação proporcionou uma imersão nas estratégias de branding e sua influência fundamental no encantamento de clientes.

Guarezi resgatou a importância das marcas nas decisões de compra, destacando que muitas delas são fundamentadas em motivos emocionais. Utilizou exemplos icônicos, como o iPhone e os tênis Jordan, para ilustrar como a influência emocional desempenha um papel significativo nas escolhas dos consumidores.


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